First Group Project – COMPLETED

In my buyer behavior class we decided to investigate how Research In Motion repositioned the Blackberry from a business phone to a social smartphone.  We did a lot of work (research, questionnaires, interviews, focus groups, etc) and late nights but finally handed in the report last Thursday.  We also had to do a YouTube video summarizing what we did and this added 10% to our grade.  We decided to be more creative with the video and not do the normal presentation where people stand in front of the camera and read from a script.  This is our video.

The grading system is really weird/different here so without going into detail we got an A+ on the entire project (report and video).  I’m off to a good start with my grades.  I guess all of the stressing paid off.

Once I fully understand the grading system I’ll explain it in detail.

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One Response

  1. I LOVE your groups video! so original!!!!!

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